The Impact of Local SEO: Optimizing Google Pages in Dentistry

seo blocks

Climbing to the top…What’s Important For Local SEO

Lately, Google My Business (GMB for short) has undergone a significant upgrade, and it is now commonly called Google Business Profile. In this blog, however, I will still call it GMB for simplicity and today, we’re here to learn about the importance of local SEO.

Google, SEO, and the science behind it all are excellent. Google has several algorithms, which can analyze a multitude of things. In addition, it can consider information on your page, website, and, of course, social platforms, too. In short, a well-optimized website is vital – and without the proper optimization, you’re business and website will likely to get lost at sea.

We know you’re curious…How can local businesses compete online with national brands and chains?

The key is that Google prioritizes local businesses in results for local searches. The top picks show up in a search result feature you may be familiar with – that feature is the Google Map Pack, or sometimes it is also called the Local Map Pack because the results are local to the searcher.

A woman working on her computer. If you are optimizing your website or webpage for local SEO, it's important to understand the basics of how Google works.

So, to optimize your business listing for local SEO, you first need to understand the ranking factors that Google uses for local searches.

So, how does Google determine local search rankings?

Unfortunately, Google doesn’t openly share details about calculating local search rankings. However, according to their guidelines, there are three major factors that all businesses should focus on when optimizing their information to be considered for appearing in local search results.

Contrary to popular belief, you don’t need to understand log file analysis, link juice, or latent semantic index keywords to do local SEO well. In fact, you don’t even need an SEO strategy to improve your local SEO. Just a few updates to your Google My Business listing is all you need!

This document covers the most important things you should list on your Google page and how to best optimize your Google profile listing to improve your local SEO without any technical experience.

Top 4 local SEO ranking factors include:

  • GMB Profile
  • On-Page SEO
  • Reviews
  • Links

Enhancing your Google My Business Presence and Optimizing Local SEO.

What should you avoid when it comes to local SEO?

  • Using the wrong keyword(s).
    Be sure to do your research.
  • Having content that is not up-to-date.
    Nobody wants to read old news.
  • Not having a clear understanding of your target audience.
    Failing to make a connection with them can be detrimental.
  • Plagiarism.
    Do not use content from other websites.

Now that you know the most important points to upgrading your local SEO, it’s important to remember that each of these steps will take time. Afterall, you can’t rush perfection, right?! If you want to check your site to gain a better understanding of your site try this SEO Analyzer tool.

Now, let’s get to some of the most important points.

Claim and Establish Multiple Listings on Google My Business (GMB)

Google allows dental practices to have a primary Google My Business profile representing the entire clinic. In addition, individual dentists within the practice can have individual GMB profiles separate from the dental clinic. This structure lets each dentist maintain an independent online presence, thus allowing patients to discover and review them individually. To keep everything streamlined, it’s crucial to correctly associate each dentist’s profile with the central clinic listing and adhere strictly to Google’s guidelines, ensuring no overlap or duplication.

google maps

How do you claim a business on Google?

You can either build your business profile from the bottom up or you can sign up with Google Maps.

Adding your business through Google Maps:

  • Add your address to the search bar.
  • Go to Business Profile located in the left side menu and select “Add Business.”
  • Right click anywhere on the map and select “Add My Business.”
  • In the top left, click Menu and “Add My Business.”

To claim your business through Google Maps:

  • Navigate to Google Maps
  • Add your business name into the search bar
  • Locate you business and select it
  • Click “Claim this Business” or “Manage Now”

To ensure a seamless integration of individual practitioner profiles, keep the following pointers in mind:

  • Naming Convention: Only use the practitioner’s name without adding the clinic’s name. This keeps the dentist separate from the clinic.
  • Contact Details: Assign a unique phone number to each practitioner’s listing, even if it means using a forwarding number that redirects calls to the primary clinic.
  • Website Association: Each practitioner’s profile should point to a distinct page on the clinic’s website, different from the one linked to the primary clinic profile. This distinction becomes essential when categorizing listings on GMB.

The goal here is that each individual practitioner profile should be distinguishable from the central clinic’s GMB listing. Google’s system is proficient at identifying similarities, and perceived duplications could trigger an alert, possibly leading to the listing’s removal.

Therefore, each practitioner profile must contain unique and pertinent details to ensure differentiation.


Information: “Your biggest category

Here, you need to add your office under every area of your expertise that can legally be applied to you. For example, I do many endos and am at the level of an experienced endodontist. However, I am not an endodontist. Therefore, I cannot legally classify myself as such, nor can I list my practice under that of an “endodontist.”

Categories: Do be sure to have your practice listed as a general practice. 

  • Dentist (listed in the primary category)
  • Dental clinic 
  • Emergency care service 
  • Emergency dental service 
  • Dental hygienist 
  • Dental radiology
  • Denture care center
  • Oral surgeon 
  • Teeth whitening service 
  • Cosmetic dentist 
  • Dental implant provider
  • Also, if it applies, list your practice under ….
    • Endodontist
    • Periodontist 
    • Pediatric dentist

Service Areas

List all small towns around you and all towns that you serve to increase the radius of your Google page reach. 


Simply add the hours you are open.

Short Name

A short name appears like as follows: @yourofficename and allows you to share and ask for reviews without using the long URL associated with your Google page.

Accepted Health Insurance

You can add insurance that applies to your office. The list is long, and not all apply to dental offices. Simply choose the ones that apply to dentistry – however it should be noted that you are unable to add insurance carriers without adding a subplan(s).

Your Website

Simply list your website URL.

Appointment Links

The best link is your website URL if you offer online scheduling.

Virtual Care Link

If you offer online care include your telehealth link.

From the Business

Add attributes if applicable to your office 

Ex: women-owned

Ex: veteran-owned


Add anything that applies to your office; choices are given. 

Health and Safety

Choices given by Google.

Opening Date

The date you opened the office.


Craft a compelling business description. Your Google My Business profile is often the first impression potential customers have of your business. That means your descriptions must grab attention and draw people in. By following these tips, you can craft a compelling business description that engages your audience and encourages them to choose your business.

How to Add GMB Descriptions (in a nutshell): Understand Your Audience. Tailor your description to resonate with your target demographic.

  • Keep It Clear And Brief: Avoid jargon. Use simple language, bullet points, and short paragraphs.
  • Showcase What’s Unique: Highlight what distinguishes your business from competitors.
  • Narrate Your Journey: Share your business’s story to build a connection.
  • Strategically Use Keywords: Optimize your profile for search visibility with relevant keywords.
  • Feature Customer Reviews: Showcase glowing testimonials or reviews.
  • End With a Call-to-Action: Guide readers towards the next steps, like visiting your site or making a purchase.
  • Description Of Your Business: Including some popular keywords in your description is best.

Example: Are you looking for compassionate dentists near me in Lincoln, NE, who provide excellent dental care? Nebraska Family Dentistry is a group of kind, caring Lincoln dentists that offer cosmetic dentistry procedures, implant-retained dentures, dental emergencies, general family dentistry, and children’s dentistry. Nebraska Family Dentistry is partnered with multiple dental clinics that are conveniently located in different parts of Lincoln, NE. Our Lincoln Dentists use state-of-the-art technology to help patients better understand their oral health and treatment options.

Our patients are our number one priority, and we take the utmost care in making sure patients are comfortable and receive excellent customer service and dental care.

The most popular keywords you should have on your website and your Google pages include: 

  • Dentist near me
  • Dentist “your location”
  • Dentist in “your location”
  • Affordable dentist “your location”
  • Emergency dentist “your location”

By optimizing your Google page, your Google map listing will be optimized as well. In addition you should also be:

Blocks that spell out SEO audit. Doing a local SEO audit can help identify things that you can do to stand out amongst your competition.

Are you interested in elevating your ranking for a specific dental service?

If your answer was, “YES!,” consider subtly including a version of the relevant keyword in your PROVIDER’S GMB NAME. Incorporating applicable keywords carefully and thoughtfully can boost your visibility for those particular services, connecting your clinic with potential nearby patients.

  • Choose strong keywords and be sure you are answering a wide range of search intent. Use the “near me” search term to have an edge on keyword targeting, remembering to avoid keyword stuffing.

However, a word of caution: Simply adding a keyword to an existing GMB name is not advisable. Some businesses, though, have rebranded effectively, integrating the desired keyword authentically into their business name, thereby boosting their ranking.

To execute this change correctly, ensure the new branding resonates with the business’s overall beliefs and identity. If executed meticulously, Google will acknowledge this as an accurate depiction of the company and allow the keyword’s inclusion in the name, ultimately leading to broader visibility of a business/service.

Asking Patients to Leave Reviews: In addition if they are able or willing to add an image it can help boost your GMB rankings and your local SEO. See more about reviews.

Updating Images and Videos: Adding images to your GBP profile helps your business stand out from others, and it helps your profile look its best. In addition, adding images to your Google My Business profile can aid in the purchasing decision.

To show Google that you are making regular updates, it’s an excellent idea to update photos, videos, and virtual tours. In addition, be sure to continue photos and videos and add new ones of yourself, your team, the interior, and exterior. Be sure to use unique pictures and videos in your office. Do avoid stock photos and videos, if possible. Learn more here.

Geo Tagging: Do tag every photo with your location, also known as GEO tagging.

Alt Text for Images: This is text that describes an image and is read aloud to those who are visually impaired. Example: A dentist in Lincoln, NE, is working on her patient.

Here it is a good idea to include keywords, however, remember not to stuff your keywords, and, instead, make sure they flow naturally. 

Ensure Your Information Is Accurate, Comprehensive, and Up-to-Date

Aligning the information on your GMB with the information on your website and other online directories amplifies your credibility and trust among users.

So, filling out your Google My Business (GMB) profile precisely is vital for forging reputable links and cementing a robust online footprint. Be thorough when listing information about your dental clinic – from your address and contact number to your official website and operating hours.

Furthermore, incorporating relevant website URLs into your Google Business Profile (GBP) is a strategic move to enhance your online visibility and fortify your SEO initiatives.

By embedding these URLs, you not only furnish essential details to potential clients but also facilitate their journey to specific sections of your website. Key URLs to consider adding to your GBP include:

  • Main homepage URL
  • Online appointment scheduling
  • Teledentistry services, if available
  • Direct links to various services you offer on your website.

Also, when inputting your address, ensure it matches the correct coordinates on the map and include the same zip code (5-digit vs. hyphenated 9-digit code) provided on your website.

  • In addition, it’s also a great idea, if you have more than one business location (less than ten), to include a site-wide footer that lists all business locations and addresses.

    Another option is to have a dedicated page on your website detailing each location with images, business hours, addresses, and even photos.

    The advantage in displaying all of your locations is that if one locations does not work for a potential customer, perhaps one another on will, thus ensuring you don’t lose out on business.

Additionally, it’s better to have a local number versus a call center or national option. One very important thing to note is that you can have an additional profile for each provider, but if you do, the address and phone number must differ from your original GMB listing to avoid being flagged as a duplicate business by Google. 

Check out the following podcasts:

Ensure Google Maps is connected with your GMB profile

A woman holding a phone displaying Google maps. To ensure local SEO ensure hat Google maps is connected with your Google My Business profile.

The most authoritative Google Map citations for local SEO are those that are consistent with your Google Business Page. How you publish your business name, address, and phone number (NAP) on external websites and directories should match the NAP on your Google business page.


Your business NAP is basically an acronym for your business name, address, and phone number:

N = Business Name

A = Business Address

P = Business Phone number

Every published Google Map citation on external websites and directories should match that NAP used on the Google My Business page. A local citation consists of seven data points collectively making up a local citation. 

Those seven data points are:

  1. Your business name
  2. Your business street address
  3. Your city
  4. Your state
  5. Your zip code
  6. Your business phone number
  7. Your website URL

To ensure your business is linked correctly: Open in a new web browser. In the top left corner, search the name of your company. (This is also a great opportunity to check if your address is correct on your Google My Business dashboard.) Learn more from Neil Patel

Location: To Increase the radius of your reach consider:

  • Adding small towns if patients drive from them to see you
  • Adding zip codes you use 

Embed Your Local Google Listing on Your Website.

Learn more here.

Local Business Schema Markup 

Add Local Business Schema Markup. You want to wrap the address in schema language after you include the NAP for your business on your website.

Schema language is a structural protocol adopted by Google, Yahoo, & Bing to make it easier to determine certain datasets within web pages. I refer to schema language as direct data that enhances key data sets within web pages. Direct data is particularly relevant when it comes to local SEO.

You can view the full hierarchy of schemas, or direct data sets, here.  

The point in leveraging schema language, or direct data sets, is that they dramatically enhance your web pages’ authority within your local market. 


Do ask for reviews and respond to them. Reviews significantly impact local search results. Good reviews drive sales, while bad reviews offer opportunity for improvement. 

  • 98% of consumers consult reviews pre-purchase. In 2023, 32% of individuals searched for local business reviews multiple times weekly. 
  • To acquire reviews, simply ask your customers.
  • If possible, ask for reviews with pictures. It is best to have visual content. Google gives posts with pictures a priority and higher ranking, resulting in positive reviews with pictures increasing your local SEO. Learn more about Google reviews.

How can I get positive reviews? 

It’s unfair, but patients check reviews and choose offices with a 4.9 star or higher rating. 

It’s best to reply to every review, whether positive or negative. Google loves it when a business interacts and responds to reviews. How do you keep your page from getting negative reviews? 

There is no magic answer. Unfortunately, at some point, everyone will get negative reviews. The best way I have found to help avoid negative reviews, is to ask patients you know about a positive experience by texting a message similar to the example below right after their appointment:

“Sarah, Thank you very much for visiting our office today. Please share your positive experience on our Google page (@nameoftheoffice.) Please call our office if you have any questions or ideas for us to improve. We appreciate your trust and for allowing us to provide your dental care.” 

After you gather reviews on your listing, you need to respond to them. That means all of them the good, the bad, and the neutral. Take the time to write a message to each reviewer using the Google My Business dashboard, and be sure to quickly (and positively) respond to negative reviews.

Why am I emphasizing the importance of answering negative reviews? Because 45% of people are more likely to visit a business that responds to them. Check out the stats.

A chart showing how likely customers are to visit a business that responds to negative reviews. Responding to all reviews, whether good or bad, can have an impact on your local SEO.

Sample Reply:We apologize for the negative experience you had. Providing exceptional service is our standard, and our teams are dedicated to offering non-judgmental, compassionate, high-quality dentistry to every patient. As part of our commitment to accessibility, we accept various insurance plans and offer flexible payment options.

We genuinely value your feedback, and we would like to address any concerns you may have. We attempted to reach out to you, and we encourage you to contact us to discuss and clarify the reason for the conflict. Please feel free to call us and ask for Sydney, our customer service specialist, who will gladly assist you. Your satisfaction is important to us, and we hope to have the opportunity to make things right. Thank you for bringing this to our attention.

Google My Business Messaging Summary

Speak directly to your customers through Google My Business Messages. This feature allows you to add the ability to text your office. Many patients prefer texting vs. phone calls. Our offices use texting as the main form of communication.

You can turn this feature on by clicking the “Accept Messaging” button in your Google My Business dashboard.

Customers may want to contact businesses directly if they have queries. While phone numbers are commonly listed, 90% of customers prefer texting. Thus, mobile messaging through Google My Business can boost engagement and sales, with direct SMS having a better conversion rate than mobile ads. Studies show direct SMS messaging has a higher conversion rate than mobile advertising. Check out this ultimate marketing guide.

Ensure you respond to messages in a timely manner, as Google also calculates your response time and shows it on your listing. This is averaged from the length of time it takes you to respond to inquiries. Consider uploading CAQs and welcome messages. Update and add CAQs from this list.

Nebraska Family Dentistry Group Sample of CAQs for Google.

**Texting survey results in Google My Business.

Texting survey results. Local SEO is one of many critical components in making sure your business remains among the best in business.

Finally, you can add a “Welcome Message” from your business profile in Google Maps or from your profile dashboard. This is what users receive when they start a message to you. Here’s how:

  • Google Maps welcome message Google My Business chat settings Google My Business 

For instance, a sample message could read, “Thank you for contacting us. We appreciate the ability to serve you and will respond to your request momentarily.”

With the feature activated and ready to go, you get an SMS text message whenever someone asks a question via the message button on your listing. You can then directly respond in the form of a text message.

This feature fosters a closer connection between your business and customers, helping you to appear more transparent. In turn, this can lead to increased credibility and sales.

Learn more from Neil Patel here.

The messaging feature on Google my Business allows you to exchange texts sent straight from your listing. Local SEO is one of many vital components in making sure your business remains at the top.


This is another area that allows you to add desired keywords. The best is to add a quality picture of the product and or service you offer. 

  • Short description of the service/product: Example:Veneers are thin coverings placed over the tooth’s front (visible) part. They look like natural teeth. Veneers can be used to correct a wide range of dental issues such as teeth that are stained that can’t be whitened by bleaching.
  • Price range: you can list a price range your service falls within or you can skip adding prices entirely. Do add a “Learn More” link to your website in the product description: Ex:


This is another area where you can add all the dental services you offer and descriptions. 

While writing short descriptions, you can add desired keywords to describe those services offered at your office.

Examples include:

  • Sedation Dentistry
  • Cosmetic Dentistry
  • Children’s Dentistry
  • Cosmetic dentures
  • Flexible partial dentures
  • Hybrid Prosthesis
  • Implant retained dentures
  • Metal-Free Dentistry

Example: Hybrid Prosthesis
If you want to replace all teeth, a hybrid bridge is the most innovative option for replacing all teeth. This option uses multiple dental implants and a porcelain bridge. The final product is a beautiful, natural-looking smile that stays in your mouth permanently and looks as if you were born with it. This option allows you to smile and chew your food with full confidence. If you are looking for a “dentist near me in Lincoln, NE” to replace all of your teeth, schedule your first consultation 24/7 by visiting

Example: Cosmetic Dentistry
Searching for a cosmetic dentist near me? Cosmetic dentistry can brighten any smile. We think it’s essential to make sure you know the value and understand each cosmetic dentistry segment’s benefits. Our Lincoln Dental Clinics offer cosmetic dentistry services: Teeth whitening, dental veneers, dental crowns, white dental fillings, and replacement of missing teeth.

Posts and Events

Google My Business (GMB) has built-in features to promote special offers and events. Special Offers: Use the GMB Offers option to add promotions to your profile, detailing the title, description, promo code, dates, and a call-to-action button.

  • Events: Under the “Posts” tab, select “Event” to provide event details, including title, description, dates, location, and multimedia content.
  • Promotion on Google Search: Special offers and events can appear on your Google Business Profile and may show up as rich snippets in search results, enhancing visibility.
  • Promotion on Google Maps: Offers and events are visible to users searching for your business on Google Maps, aiding in attracting foot traffic.
  • Social Media Promotion: Share your GMB offers and events directly to platforms like Facebook and Twitter to boost reach and engagement.

Additional Information on Posts

Posts allow a great way to share updates, news, and promotions. Google loves to see links to your website. Under posts, you can add any pictures or updates and add “Book or Learn More” to your blog—website page. 

How Do You Write Google My Business Posts That Drive Results?

Follow These 5 Easy Steps…

  1. Pick your post type: Event, offer, specials, or announcements.
  2. Choosing the right photos and videos: Avoid using stock photos. The photo or video you upload with your new Google My Business posts should be authentic to your practice. Any image you use should be visually appealing and engaging and represent your business well. Avoid having text over your photos, particularly as images get cropped differently for desktop and mobile.
  3. Pick a keyword-driven title: Keep your post title concise and include a keyword you want to target when you write a post.
  4. Choosing the right Call to Action (CTA): Always include a CTA (call to action button) when posting. Avoid adding your phone number, as it is already listed on your GPB. Also, do not include your email as it violates Google’s terms.
  5. Consider desktop & mobile devices: Your Google My Business Posts will look different on a mobile device versus a desktop computer. While your post can include upwards of 1,500 characters, it’s often recommended to keep them below 500. The entire content of a post is visible on desktop devices; however, the text is truncated on mobile devices. As a result, you want to keep the most important information at the start of your post so it doesn’t get cut off on the mobile view.

Interested in creating an Event on your GMB profile?

Go to your GMB profile.

Follow these steps:

Select “Add Update.”

Once in the “Add Update” section, you’ll see various post options like “Add Update,” “Add Offer,” etc. Click on “Add Event.”

Fill in the event details.

Event Name: Enter a catchy, relevant title for your event.

Start Date and Time: Choose when the event begins.

End Date and Time: Choose when the event concludes.

Event Details: Write a brief description of what attendees can expect. Be concise, yet informative.

Add Photo or Video: Choose an attractive image or video that represents the event. Ensure it meets Google’s recommended specifications.

Button: This is optional. You can add a call-to-action button, such as “Sign Up”, “Get Directions”, “Learn More,” etc., and provide a link (example: providing a link to an event registration page).

Once all the details are filled out, preview the event to ensure everything looks good.

Click the “Post” button.

Your event will now appear on your Google My Business profile, providing valuable information to potential attendees who search for your business or see it on Google Maps.

Missed Calls

Managing Missed Calls on Your Google My Business (GMB) Page:

With the evolving features of Google My Business (GMB), businesses have more ways to interact with their customers than ever. One such feature available to some is the ability to manage and monitor missed calls directly through the GMB page. Here’s what you need to know:

Date Tracking

If your GMB page has this feature enabled, you can view the date and possibly the time when a customer tried to reach you but couldn’t connect. This is invaluable for businesses keen on timely customer service, allowing them to return calls promptly.


It’s worth noting that the missed call feature is only sometimes available across some GMB pages. Google tends to roll out features in stages or may provide specific functionalities based on business type or region.

If you need clarification on whether you have this feature, navigate to your GMB dashboard and check for any notifications or tabs related to call history. If you can’t find it, be patient. Google continuously updates GMB features, and it might be available to you in the future.

In the meantime, ensure you’re maximizing the features currently available on your GMB page to enhance your local presence and customer engagement.

Google Generated Website

Important Note: Remember, not every GMB listing will offer the same features. Google might roll out certain functionalities based on region, business type, or other criteria. Always check your GMB dashboard to see which features are available to you.

Optimizing Google My Business’s ‘Website’ Feature

Google My Business (GMB) provides a “Website” feature that allows businesses to create a simple website based on the information available on their GMB listing.

While this is a helpful tool for businesses just starting out, or those without a digital presence, it’s always more beneficial to have a dedicated, fully-fledged website of your own. Here’s why:

  • Customization and Branding: With your own website, you have complete control over design, user experience, branding, and content depth. This allows for more extensive customization to reflect your brand accurately.
  • Extended Features: A dedicated website offers more advanced features like e-commerce functionalities, integrations with other platforms, blogging capabilities, and more.
  • SEO Potential: A standalone website has broader SEO opportunities, with multiple pages to optimize, more content to produce, and a wider range of keywords to target.
  • Professionalism: Having a domain name specific to your business adds a layer of professionalism and can be more memorable for your clients.

However, if you’ve decided that your primary website is the way to go (which we recommend), it’s crucial to ensure it’s optimized to achieve better rankings on Google. For a detailed guide on how to do this, click here.

Adding Additional GMB Profile Users

You can add anyone who can help you manage your Google page by assigning their role to them. If you need assistance managing your Google page, you can invite others and assign specific roles to them. In doing so, they can help in various capacities based on the permissions you grant.

However, a word of caution: It’s advisable not to grant full control to anyone, even a trusted marketing agency. Instead, simply invite them with a ‘Manager’ role. This ensures you retain primary control over your page while allowing them to contribute meaningfully.

Interested in AI marketing? Check out the YouTube video below Google Bard Approach.

Neil Patel's YouTube video The Google Bard Approach for marketing. Local SEO is critical whether you are doing it yourself or you're using an AI assistant.
Neil Patel’s “The Google Bard Approach” YouTube video.



Google emphasizes recency of business status to bolster consumer trust

Optimizing Your Website’s Homepage

After you optimize your Google page, it is good to check the optimization of your landing page on your website. When you create your Google Maps business listing, one of the sections you need to fill out is your website URL. When you add your website URL to your Google business page, you are creating what I call the “landing page” to your Google Maps listing, which plays a vital role in your overall local SEO strategy. The website you associate with your Google Maps listing will directly influence the ranking and authority in the local search results. Google uses your website to make critical associations with your Google Maps listing, such as keyword targeting, business category relevance, and domain authority, which impact your rankings.

After you optimize your landing page (your website’s primary/home page), it’s always good to check the optimization of your entire website to ensure it has the following:

  • Popular keywords in the Meta description, SEO title, and URL name,
  • Great and duplicate free content
  • Links to authority websites
  • Links to social platforms. 
  • For more details, check here.

Page Structure

One of the biggest things that can be overlooked for optimization is actually quite simple: page structure. If you’re curious, page structure includes things such as:

  • Title tags
  • Meta descriptions
  • Headers
  • URLs (links)


Monitor Customer Journeys with Google My Business Insights (Profile Metrics)

Just as with any marketing strategy, gauging the effectiveness of your Google My Business listing is paramount. To truly understand the effectiveness of any marketing strategy, assessing the results of your Google My Business listing is crucial. Thankfully, Google provides integral tools for this purpose. Recent modifications to Google My Business have transformed ‘Insights’ into ‘Performance’ metrics. For a comprehensive comparison, refer to the table provided by Agency Analytics.


And also by Google: Review your Performance reporting.

This tab has info that tells you: 

  • Total views
  • Number of people visiting your website from your Google page 
  • Number of website visits 
  • Number of phone calls from your Google page
  • Number of people using maps in your office. 

In Conclusion

Mastering SEO can indeed be a daunting task. I’ve distilled the essentials specifically for optimizing Google pages in this document. Most professional agencies are equipped with the know-how for Google page optimization and website enhancement. I provide pointers on what to watch for if you require guidance in assessing your agency’s proficiency.

In the grand scheme of things, overlooking the opportunity to claim and refine your Google My Business listing is much like refusing a prime digital advertising space offered at no cost. It’s a priceless chance you don’t want to bypass.

Wishing you the best in optimizing and seeing more new patients finding you.

Dr. Kathryn Alderman,
Mentor and CEO of Nebraska Family Dentistry
Founder of Progressive Practice Solutions
YouTube: Nebraska Family Dentistry 
Facebook @nebraskafamilydentistry