America is an appearance-based society.

Together as a dental team, we are offering self-confidence, a better appearance, and higher self-esteem.  Those are great things to be able to offer! If there were only one thing I could give to my child, it would be self-confidence.  As a dental team, we get to give that to people all the time.  We get to help them look better, to smile comfortably and proudly, which directly contributes to their self-image, how they feel as they go out into the world, and how they’re received in the world.

For your patients, a healthy, beautiful smile could lead to a better job or a new relationship.  It’s actually been proven that when people smile more, even without reason, they feel better and live longer.

As a team, we are offering a chance for a better life, a happier life—and that’s something you should want to shout from the rooftops.

It is truly an amazing thing to be able to open your appointment schedule every day and say, “Hey, we might change one of these people’s lives today.  Let’s pick who it is.”  Most people’s jobs are nothing like that.  But this is what you and your team get to do all the time.  That’s pretty satisfying.  That’s something to be proud of.  That’s something to be excited about.  That’s something to talk somebody into—changing their life.”

Conclusion: We are confidence builders; we are smile-makers.

We are wellness providers. We have the power to improve someone’s life.

Side note: America is an appearance-based society.