Text messaging is a great way to connect with patients fast.
Pros of texting:
Text messages have a higher opening rate than any other mode of communication. If your customers are opening the message, at least 90% of them are reading it.
Many more patients check texts v.s voicemails or emails.
Better Handling Of Missed Calls
Increase Patient Reviews
Handle Scheduling, Reminders, And Confirmations: Reduces No-Shows
Cons of texting:
Because text messaging cannot accurately convey tone, emotion, facial expressions, gestures, body language, eye contact, oral speech, or face-to-face conversation, messages can be misinterpreted or misunderstood, or taken as rude.
When texting patients, use best practices for sending professional text messages
The TOP Things You Need to Know to Text With Good Etiquette to Have Positive and Effective texts:
Always introduce yourself.
Avoid saying NO in the first line
Focus on positive
Use power, and positive words, and Thank patients
Make sure your customers have opted in to receive messages from you.
Be considerate of your customer’s time.
Make your call to action clear and concise.
Try to keep it to 160 characters, or your text might get split into multiple messages.