What is a Brand?


Branding is how a business presents its values and mission to the world, and ensures that their target audience knows who they are, what they stand for, and why it’s worth choosing them over the competition. Branding for a dental practice is the exact same formula.


  • A brand is an intangible marketing or business concept that helps people identify a business, product, or individual. 
  • People often confuse brands with things like logos, slogans or other recognizable marks, even if this is not accurate. A brand is much more than any of those things, however, all of them do the same thing, as they all help promote goods and services. 
  • Brands are considered among a company’s most important and valuable assets.



VIEW: “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller