What is most important to patients? What are patients looking for?

family dentistry

Patients are looking for a positive experience.

Thoughtful customer service has the most significant impact on growing your patient base. It all comes down to the patient’s perception of their experience. 

Was it a positive or negative experience?

How did they feel leaving your office?

What will they tell their friends and family?


  • Patients want quality dental work, but they cannot judge clinical skills in dentistry.
  • Patients judge their clinics based on the quality of the customer service leading to their positive overall experience.
  • Patients generally accept that excellent service goes hand-in-hand with excellent dentistry.